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Shanghai Fumin Sports and Culture Co Ltd (FMWH) partners with SportsHero to utilize Sports Hero's proprietary esports prediction and tournament management platform for marketing and promoting Netease's game titles.
FMWH will promote the app to its current user base and activate its social media assets for marketing purposes.
The agreement is for 3 years, with equal revenue sharing between SportsHero and FMWH, benefiting from the rapid revenue growth of the Chinese gaming sector.